Balmain Launches a Lower-Priced Fashion Line

Balmain will be launching their diffusion line, Pierre Balmain, which features surprisingly low price points, compared to jackets that can sell upwards of $20,000. Prices start at $180 and run as high as $1,200 for leather jackets.

Balmain is known for it's over-the-top embellishments, but the diffusion line offers motorcycle jackets, skinny jeans, tuxedo jackets, athletic-inspired tops and jackets, and (last but not least) leather sweatpants. There is also a Zebra print that is present throughout the majority of the collection and was inspired by the designer's first trip to Africa, where he brought home a Zebra rug.

The promotion of Pierre Balmain strays from the typical ad campaigns that Balmain uses to promote its brand. This time around, you will see three strategically released videos and the use of social media. The first video (which you can watch below) features model Abbey Lee Kershaw, her boyfriend Matthew Hutchinson, and their band One Mountain.

Text Quinn McBee
Image and Source Fashionista